Ehsan Hosseiny; Javad Khamisabadi; Babak Norouzi; Mohammad Sadri
Volume 5, Issue 4 , October 2016, , Pages 268-276
Abstract
The strategic management process implies the management staff has at least three engagements: define, conduct and evaluate applied strategy. However, the most common reasons of firm bankruptcy are linked to wrong implementation and that’s why implementation is often defined as the Achills heel ...
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The strategic management process implies the management staff has at least three engagements: define, conduct and evaluate applied strategy. However, the most common reasons of firm bankruptcy are linked to wrong implementation and that’s why implementation is often defined as the Achills heel of the strategic management process (Roney, 2004, p. 233). Unfortunately, most strategic planning efforts fail during this crucial phase and firms waste significant resources already invested. This paper examines the literature of strategy implementation and post a link between some critical points, important to reduce errors in strategy implementation and improve firm performance.